Search Engine Marketing Requires Changing a Web Site and Creating a Massive Structure of Links to Get Higher Placement in Search Engine Results

The following is a list of the most asked questions and answers. Our staff are available anytime to explain how the process works and what it takes to get on the first page of the search results.

How long does it take for a web site to get on the first page of the search engine results?

This is one of the most frequently asked questions we get. There are many, many factors in placing a web site on the first page results of search engines. Google, in fact, looks at 77 different factors when determining where a web site should be ranked. The time it takes for your web site to get ranked depends on some of the following:

  1. How long has your web site been live on the internet? The longer the site has been up, the quicker it can get ranked.

  2. How competitive are the keywords that you are marketing? The more competitive and more searched keywords result in longer times to get on the first page of the results. You should look at lower search volumes since you may have an easier time getting your web site ranked for those words

  3. How many web sites have links going back to your web site? If more web sites have links to your web site, you will have an easier time moving up in the search results

  4. How many pages of unique content do you have on your web site? It is important to have unique articles written on your web site about the keywords you are targeting. The more content you have, the quicker your web site will get ranked.

Overall, search engine placement is a time consuming process. If you are trying to get placement for non competitive keywords, you could see results in a matter of weeks. For competitive keywords, you could be looking at 4-6 months to see the results.  For less competitive web site keywords, a good time period for a brand new web site is about 2 months and if the site has been up for a long time, you could see results in a matter of weeks.

Why does it take a long time to see results?

Search engines routinely search the web for new web sites every day. There are millions of new pages added to the internet on a daily basis and the search engines have to find them all and index them for keywords. The main search engines will normally index a web site every 2-3 weeks. Therefore, when the search engines finally get to your web site, they will index your pages for the keywords you put in your web site and go through all of the pages of your web site and then leave for another 2 weeks.

By getting links from other web sites back to your web site, the search engines will come to your web site more often and index your site quicker. However, the process of getting links out there, having those links found, and the long delays in search engines getting to your web site results in a long period of time for achieving higher placement in the engines. The only way to speed up the process is to get more and more links from other web sites.

Can I change keywords during the campaign?

It is not possible to change the keywords in between the campaign, since doing this would waste the efforts invested thus far. It is because of this, that we spend extra time finalizing the keywords at the start of the campaign.

More keywords can however, be added to the campaign in between.

Will SEO also improve our ranking in non-targeted keywords?

We invest commensurate SEO effort which do promote the non-targeted keywords too. In other words, while we are focusing on a limited amount of keyword phrases as part of the plan, you should see results for other keywords as logn as the site is optimized for them.

Do we need to continue after the initial contract campaign ends?

SEO like any other marketing initiative, needs to continue for continued benefits. It should be a constant initiative, to ensure that the intended audience can reach your website with ease. If you decide to stop, your competitors who are adding links will eventually overtake your position and you will start dropping.

Will my rankings remain even after the campaign ends?

SEO as an activity, purports to outperform the competition, and be visible on the first page of the Search Engines. There is room for only 10 results on the first page of the Search Engines, and should the SEO efforts stop, the other websites competing for the same keywords, would move ahead of your website, and your rankings would drop.

Also, there need to be frequent changes to the website, to ensure that the website is always updated in consonance with the changing requirements of the Search Engines.

Will you make changes to our website?

Yes, as part of the optimization process, we would need to make changes to the website content, navigation structure and the codes of the website, to make the website Search Engine friendly. We would not recommend a change in the design of the website, unless absolutely necessary.

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